Binghatti
A stunning display of elegance in the heart of Dubai
Set against the ever-evolving skyline of Dubai, Skyblade stands as a bold symbol of progress and ambition.
Commissioned to create the full suite of marketing visuals for this landmark development, Arqui9 was tasked with capturing its architectural features (and the ideas underlining this design) with bold shots and the usual, uncompromising, attention to details.
UAE
Promotional video with CGI & Integrated live footage
Binghatti
Art Direction, Storyboarding, Marketing Imagery, CGI, Animation
Our story is a cinematic homage to ambition and self-overcoming, one where the protagonist’s feats are just within reach for those who dare.
Skyblade's story is not merely a spectacle, but an invitation. The line between dream and reality is often blurred, and this ambivalent landscape provides the perfect setting to reflect on the inward journey of our character. In this oneiric realm he confronts himself, fencing and playing chess in a surreal world where his greatest opponent is self-doubt.
The duel is never a battle with an external enemy, but a manifestation of the inner struggle with the self.
Our character, a reflection of discipline, ambition, and righteous doubt, emerges from the dreamlike space transformed, having overcome his uncertainties.
As the illusion fades, the true protagonist is revealed: the building.
Not merely a structure, but a symbol of inner transformation: a mirror to greatness, sculpted in glass and steel.
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Many different teams contributed to the conception and realization.
Arqui9 then collaborated with a professional crew of directors of photography and videographers to capture the live-action footage. This was followed by an extensive process of 3D rendering and compositing to seamlessly integrate the live footage.
Executive producer: @arqui9
Director: Charles Alexander @ca_filmcreatives
Producer: Chico Noras
DOP: @ca_filmcreatives
VFX & compositing: @arqui9, Ricardo Viana
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The visual metaphor of confronting one’s own reflection invites the audience to recognize their own internal struggles and ambitions mirrored on screen.
Through elegant transformations and visually striking mirrored sequences, we dramatize the journey of striving to become one’s very best by surpassing one’s own limits.
