Mercedes-Benz Places | Binghatti City
An entire masterplan built by Binghatti in collaboration with Mercedes-Benz.
Arqui9 teamed up with Binghatti once again to work on the launch material for their latest branded residential effort. This new residential development, including the feature film and all visuals we created, were premiered on a live event at the prestigious Meydan Racecourse in Dubai.
UAE
Feature film including animated conceptual scenes, ultra-realistic 3D rendering and live-action scenes, CGIs
Binghatti & Mercedes-Benz
Art Direction, Storyboarding, Animation works, Still images
Following on the footsteps of our previously developed works for the original Mercedes Benz Places, our goal was to once again rise the bar, in both creative and technical aspects.
To achieve the look we envisioned, we pushed ourselves to integrate the full range of tools and mediums at our disposal, creating a distinctive and cohesive visual style. From 3D animation and live-action footage to VFX and every stage in between, each element contributed to the final result.
How it's done. Arqui9 worked closely with several professionals of the arts, stemming from all corners of the creative world.
As it's usually the case, Arqui9 was at the centre of a massive melting pot of creatives from all fields: every motion picture takes full advantage of the collective knowledge of some of the best artists on the planet both in the studio, on location, and in front of a computer screen.
A video made to impress live on the big screen
Our film got premiered live on stage at the Meydan Racecourse as a central element in a joint event where both CEOs of Binghatti and Mercedes-Benz announced the project to the world.
The Arqui9 team takes immense pride in collaborating with renowned and luxurious brands like Binghatti and Mercedes-Benz.
They have both entrusted us fully with their vision and it was a pleasure bringing it to life.
