FERRARI
SF90 / FUTURE CITIES

 

PROJECT STATS

LOCATION: Worldwide

TYPE: Marketing and Publicity

CLIENT: Ferrari // WeAreSocial

ELEMENTS CREATED: Concept images/video for future car release.

We were approached by WeAreSocial in coordination with Ferrari to create and depict 3 images in a desert like futuristic environment. Showcasing the new Ferrari SF90

Arqui9_Copyright_Ferrari_AboveTheClouds.jpg
Arqui9_Copyright_Ferrari_Daytime.jpg
Arqui9_Copyright_Ferrari_Sunset.jpg

CHALLENGE CREATING A VISION

We were lucky enough to be given creative freedom on the creation of the environment. This enabled us to wonder down different creative paths.

We wanted this visuals to represent a step into the future, and the freedom to drive this supercar without limits.

Arqui9_Copyright_Ferrari_Vignette_02.jpg
Arqui9_Copyright_Ferrari_Vignette_05.jpg
Arqui9_Copyright_Ferrari_Vignette_06.jpg
Arqui9_Copyright_Ferrari_Vignette_08.jpg
Arqui9_Copyright_Ferrari_Vignette_09.jpg
Arqui9_Copyright_Ferrari_Vignette_01.jpg

CREATIVE PROCESS BEHIND THE SCENES

We used 3Ds Max and Corona renderer for the creation of the visuals.

With the 3D Base defined, we worked our magic in post-production, using Adobe Photoshop.

Arqui9_Copyright_02_Ferrari_InitialExploration.jpg
Arqui9_Copyright_01_Ferrari_InitialExploration.jpg
Arqui9_Copyright_04_Ferrari_InitialExploration.jpg